Always pushing the envelope to develop new formulations of professional hair care, Alterna shampoos, conditioners, treatments and styling products were created from the need for a luxury hair care brand that did more than just wash and condition hair. This technology, Enzymetherapy, infuses a targeted system of enzymes to deliver essential ingredients into the hair. From Alterna Caviar Anti-Aging and Hemp Hair Care, to Ten Hair Care, Luxury Hair Care and Life Solutions, Alterna uses fab ingredients like Caviar, Hemp and White Truffle to make a dramatic difference in hair behavior.
