2000 watts of pure ceramic power in the BaByliss Pro Ceramic Turbo 2000 Hair Dryer dry your hair gently and quickly while producing negative ions to eliminate static and frizz. Ceramic Technology creates a shiny, smooth finish to every style by drying your hair from the inside out, smoothing the cuticle and sealing in moisture and shine. The Ceramic Turbo 2000 has a professional, powerful AC motor, a removable filter for easy cleaning, and includes a micro nozzle styling attachment for controlling power.