Take control with the latest in Ionic Tourmaline Technology with the Bed Head Active Tourmaline Ionic Hair Dryer. Infused with the power of Tourmaline, this innovative 1875 watt hair dryer generates massive amounts of ionic activity to smooth the hair cuticles, drying hair quickly without damage. The first hair dryer to feature Active Ionic Technology, it allows you to control the ionic activity – positive to open up the cuticles and add texture and volume; negative to dry hair smooth and fast. You can even switch the ions from positive to negative or even off and on, depending on your styling preference. Now THAT’s control. And “light me up” color changing fiber optic technology switches from green to blue to indicate which ions you are using. Now THAT’s cool. Talk about technology. Bed Head Hair Dryers are the brightest in more ways than one.