Helen of Troy has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand-name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, hot air brushes, and more. As one of the favorite, most well known brands in the industry, Helen of Troy hair and beauty care brands are specifically designed to deliver consistent, professional results time and time again while withstanding the rigors of the salon environment. Their professional appliances are long lasting, durable styling tools of exceptional value and quality.
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