Joico K-PAK Deep-Penetrating Reconstructor is designed especially for dry and damaged hair. This intensive protein reconstructor rebuilds and improves the internal structure of hair with Joico’s Quadramine Complex, an exclusive blend of positively charged proteins that deliver the ultimate in healthy hair. A balance of 19 essential Amino Acids (the building blocks of hair) adheres quickly and effectively to the hair strands, ensuring maximum protection and reconstruction from the cuticle to the cortex. Joico K-PAK Reconstructor contains the highest amount of Quadramine Complex than any other product in the Joico family to create hair that is healthy, strong and manageable. The immediate difference you’ll notice in your hair’s strength and texture will leave you wondering what took you so long to try this. It’s that good.

The History of Joico

During the early years, Joico was looking for a way to create hair care that delivered the most effective reconstructive process. Although the company began with a formula using nucleic acids for reconstruction, within one year another important discovery occurred that would forever change the hair care industry. Joico’s scientists discovered how Human Hair Keratin Protein could be captured and used to truly rebuild hair. For the first time in history, Joico began using Human Hair Keratin Protein (HHKP) in all of its products to strengthen and rebuild hair with a benefit that went beyond simply offering a cosmetic or temporary feel to the hair.

Using Human Hair Keratin Protein made sense. Because hair needed to be rebuilt with all of the 19 amino acids found naturally in hair, hydrolyzed human hair was the only option to achieve this result. Joico began to acquire HHKP from different sources only to find that researchers were discovering new ways to improve on the formula. Joico took great pride in offering the finest quality products with the best possible results. At the time, HHKP had a molecular weight and size of 150-300. Although Joico now uses a wider range of molecular weights, it was a great start to a journey committed to the art of perfecting healthy hair.

Joico continued its journey as a leader on the forefront of reconstructive hair technology. Once again, science discovered a way to make the original formula more effective, and Joico wasted no time in utilizing this new technology. Researchers proved that HHKP could be processed into MWS of 150-1800 with even more effective and quicker reconstruction results than the original formula.             

Joico hair care combines technology, artistry, commitment and integrity into every product to ensure healthy, shiny, beautiful hair. With a unique combination of cutting-edge technology, innovative product development and inspiration from the worlds of art and fashion, Joico is in the forefront of professional beauty. By delivering Shampoos, Conditioners and Styling Products that enhance the integrity of the hair and provide exceptional results, Joico relies on ongoing technology and remarkable ingredients to consistently produce superior product performance.  Founded by a hairdresser who discovered the reparative qualities of human hair keratin protein and formulated Joico K-Pak Reconstructor, Joico has continued to provide innovate hair care products for daily care, as well as fine, dry, coarse, color-treated and damaged hair types as well.  From the catwalk to the street, from Hollywood to Seventh Avenue, from the chic enclaves of Europe and beyond, Joico sources the fashion and cultural influences that professionals rely on for inspiration. With inspiration like this, artistry soars. That’s why, when it comes to the Art of Healthy Hair, Joico always has been—and always will be—the first choice of the modern hair care professional. Joico, The Art of Healthy Hair.