Both HAI Ceramic Ionic Nylon and Boar Bristle Hair Brushes contain Tourmaline particles that are charged up when heated by the heat of a hair dryer and then subsequently cooled.  These positive and negative charges work to eliminate frizz and damaged ends in the hair.  The Heat activated Ionic charge creates a free flowing action of the nylon bristles through the hair by releasing the tension of the hair cuticle, eliminating the damage of tugging and pulling by regular brushes, which breaks the hair strands.  This negative Ionic technology gently closes the cuticle or outside layer of the hair, sealing in moisture and natural oils locking in color, leaving hair healthier, shinier and with more manageability.

HAI classic ceramic styling tools and HAI elite ceramic professional styling tools were created by Richard Ouellette.  As a salon owner and inventor, he along with his wife Connie, design and manufacture two complete lines of superior styling tools developed with innovations in material, design and technology in mind.  Based on the understanding that stylists need high quality, innovative tools that allow them create beautiful hairstyles while protecting and conditioning the hair, the HAI classic and HAI elite brands were created with a unique approach.  Salon and celebrity tested, HAI classic and HAI elite have received many accolades from some of the hottest magazines around including:  Vogue, InStyle, Lucky, Glamour, Elle, Allure, Redbook, Hype Hair, and Modern Bride.  While there are many copies on the market today, HAI (Hair Art & Information) tools are the original and best in innovation.  This internationally respected professional beauty care company is headquartered in San Diego, California.