Alterna Enzymetherapy, The Science of Skincare for Hair™. Alterna Professional Hair care creates groundbreaking formulas that set the industry standard in the world of hair care. Alterna products use breakthrough technologies and the latest hair care ingredients like Hemp, White Truffle, and Caviar to make a dramatic difference in the look, feel and behavior of any hair type. Always pushing the envelope to develop new formulations to shape the future of professional hair care, their line of shampoos, conditioners, treatments and styling products were born from years of intensive research and development. From Alterna Caviar Anti-Aging and Hemp Hair Care, to Ten Hair Care, Luxury Hair Care and Alterna Life Solutions, Alterna was founded in 1997 from the need for a luxury hair care brand that did more than just wash and condition the hair. This technology, Enzymetherapy, infuses a targeted system of enzymes into the hair to assist in the delivery effectiveness of essential ingredients. Boasting a line of celebrity fans a mile long including Reese Witherspoon, Scarlett Johansson, Jennifer Lopez, Lindsay Lohan, Jessica Alba, Rachel Bilson, Jennifer Garner, Angie Harmon, Courtney Cox-Arquette, Pink, Victoria Beckham, Tyra Banks, Kimora Lee Simmons and more, Alterna Hair Care truly is The Science of Skincare for the Hair™.