Joico hair care combines technology, artistry, commitment and integrity into every product to ensure healthy, shiny, beautiful hair. With a unique combination of cutting-edge technology, innovative product development and inspiration from the worlds of art and fashion, Joico is in the forefront of professional beauty. By delivering Shampoos, Conditioners and Styling Products that enhance the integrity of the hair and provide exceptional results, Joico relies on ongoing technology and remarkable ingredients to consistently produce superior product performance.  Founded by a hairdresser who discovered the reparative qualities of human hair keratin protein and formulated Joico K-Pak Reconstructor, Joico has continued to provide innovate hair care products for daily care, as well as fine, dry, coarse, color-treated and damaged hair types as well.  From the catwalk to the street, from Hollywood to Seventh Avenue, from the chic enclaves of Europe and beyond, Joico sources the fashion and cultural influences that professionals rely on for inspiration. With inspiration like this, artistry soars. That’s why, when it comes to the Art of Healthy Hair, Joico always has been—and always will be—the first choice of the modern hair care professional. Joico, The Art of Healthy Hair.