| Pureology PureVolume Shampoo is the perfect daily cleanser for color-treated hair in need of moisture, volume and color-protection. ZeroSulfate, salt-free, color-preserving formula tackles tough frizz, sealing in natural moisture and providing a barrier against humidity. AntiFade Complex protects hair from UVA/UVB rays of the sun with added sunscreens and antioxidants that prevent color-treated hair from fading, optimizing color vibrancy. Certified Organic Botanicals of Lavender, Ylang-ylang and Sandalwood plump up fine, limp hair while providing a soothing aromatherapy sensation. Hydrolyzed Oat and Soy Proteins add strength to delicate, color-treated hair, adding fullness to even the thinnest strands. Freshen up your hair color and pump up the volume with Pureology PureVolume Shampoo. We should warn you, following up with Pureology PureVolume Conditioner can cause mega amounts of volume!
Product Benefits:
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Volumizing shampoo, 10.1 oz.
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AntiFade Complex with UV inhibitors, protective sunscreens and antioxidants protect color
from fading for longer lasting hair color guaranteed.
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Hydrolyzed Oat and Soy Proteins, and Wheat Amino Acids strengthen and soften hair
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ZeroSulfate, salt-free
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Certified Organic Botanicals: Lavender, Ylang-ylang and Sandalwood add volume and fullness
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Reduces drying time by sealing in natural moisture and locking out humidity
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Thermal protection
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Sunflower Seed Extract adds shine
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Aromatherapy Essences
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100% vegan, no animal testing
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Alcohol free
Directions on Usage:
Wet hair, lather, rinse, repeat. Follow with Pureology PureVolume Conditioner.
Did you know?
Pureology pioneered sulfate-free, salt-free shampoos that have revolutionized the professional beauty industry. Free of color-stripping sulfates and salts, Pureology’s shampoo formulas keep color in and ensure longer lasting color, helping hair remain brilliant, radiant and vibrant. The result is maximum color retention for color-treated hair. |
