Redken - Science. Fashion. Inspiration. Redken professional hair care is based on science with inspiration from the industry’s best educators and a street sense of fashion that keeps Redken on the cutting edge. Redken high performance cleansing shampoos, moisturizing conditioners, and innovative styling and finishing products are effective, yet gentle and non-irritating. All of the Redken formulations are based on Protein technology – since hair is composed primarily of protein – and have an acidic pH of 4.5-5.5 that compliments the natural pH of the hair and skin. Redken revolutionized the industry by introducing protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products that are able to condition hair from the inside and provide long-term results rather than camouflaging damage. With exclusive patented ingredients to help transform the hair's inner structure while dramatically improving its outer appearance, Redken continually strives to formulate scientifically superior products with an awareness of fashion, street trends and modern hairstyling needs. Redken has become a global leader in professional hair care.