| Pureology SuperStraight Shampoo is a great daily cleanser for color-treated hair in need of a smooth, straight, sleek style. ZeroSulfate, salt-free, color-preserving formula tackles tough frizz, sealing in natural moisture and providing a barrier against humidity. AntiFade Complex protects hair from UVA/UVB rays of the sun with added sunscreens and antioxidants that prevent color-treated hair from fading, optimizing color vibrancy. Certified Organic Botanicals with Mushroom Extract, Avocado Extract and Sunflower Seed Extract offer an amazing aromatherapy experience while adding moisture, softness and shine. Straight styles are super easy with SuperStraight Shampoo from Pureology, it’s so advanced it even reduces drying time. Now that IS super! For even more straightening power, follow with Pureology’s SuperStraight Conditioner.
Product Benefits:
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Straightening shampoo, 10.1 oz.
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AntiFade Complex with UV inhibitors, protective sunscreens and antioxidants protect color
from fading for longer lasting hair color guaranteed.
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Hydrolyzed Oat and Soy Proteins, and Wheat Amino Acids strengthen and soften hair
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ZeroSulfate, salt-free
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Certified Organic Botanicals: Mushroom Extract and Avocado Extract
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Reduces drying time by sealing in natural moisture and locking out humidity
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Thermal protection
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Sunflower Seed Extract adds shine
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Aromatherapy Essences
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100% vegan, no animal testing
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Alcohol free
Directions on Usage:
Wet hair, lather, rinse, repeat. Follow with Pureology SuperStraight Conditioner.
Did you know?
Pureology pioneered sulfate-free, salt-free shampoos that have revolutionized the professional beauty industry. Free of color-stripping sulfates and salts, Pureology’s shampoo formulas keep color in and ensure longer lasting color, helping hair remain brilliant, radiant and vibrant. The result is maximum color retention for color-treated hair. |
