Pureology hair care products are pure genius. This extensive range of ZeroSulfate® shampoos, conditioners, styling and finishing products utilize ground-breaking ingredients, aromatherapy essences, organic botanicals and scientifically advanced technology to create radiant vibrancy in color-treated hair, adding intense shine from start to finish. Pureology contains PureTechnology to dramatically improve hair condition and PureColor to maximize color retention in color-treated hair and assure longer lasting hair color. 100% vegan, Pureology is serious color care with AntiFade Complex® a propriety blend of ingredients that extends the life and vibrancy of hair color while providing the most effective color protection possible. AntiFade Complex® contains UV-inhibiting, protective sunscreens and potent antioxidants to protect. Pureology utilizes the latest ingredient technology – Nano Technology – the science of creating new materials out of single atoms and molecules. This enables ingredients to more easily penetrate the hair shaft to deliver health, vitality and vibrancy. Nano Technology helps Pureology formulas to instinctively target where repair is needed while moisturizing, conditioning, reducing drying time and offering both thermal and color protection. Hair stays healthier, stronger and shinier than ever before possible. Everyone from loyal celebrity users to nationally syndicated television programs including The Early Show, The Today Show, and E!, and magazine editors galore continually feature Pureology products in their editorial. Pureology is serious color care…guaranteed.