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Pureology hair care products are pure genius. This extensive range of ZeroSulfate shampoos, conditioners, styling and finishing products utilize ground-breaking ingredients, aromatherapy essences, organic botanicals and scientifically advanced technology to create radiant vibrancy in color-treated hair, adding intense shine from start to finish. Pureology contains PureTechnology to dramatically improve hair condition and PureColor to maximize color retention in color-treated hair and assure longer lasting hair color.