Massage the softness back into your hair with Redken All Soft Shampoo. This moisturizing, ultra-rich lather gently cleanses dry, brittle coarse hair and brings it back to the land of healthy softness. Redken’s exclusive Interbond Conditioning System delivers unique Proteins, Amino Acids and Avocado Oil to nourish and hydrate dry hair, restoring the softness and adding a brilliant shine. Enriched with specific Hydrolyzed Wheat and Soy Proteins, Wheat Starch and Wheat Amino Acids, Redken’s All Soft Shampoo strengthens brittle hair from the inside out.  Who wants soft and shiny hair? We’re all over All Soft Shampoo around here.