Avon, In the Premiere Hair Care Business?

avonMove over Kerastase and Pureology there is a new Premiere Hair Care line in town! Avon will be launching a new premiere Hair Care line over the summer! I don't have much details but will dish as soon as I hear. I wonder what the plans are for Avon? I heard they recently acquired premiere skincare brand Liz Earle Naturally Active Skincare in there efforts to create a strong premiere skin care brand. Liz Earle's expertise in botanical ingredients and natural is unsurpassed and puts Avon in a new space.  Yes I have the products here and I love them!

I guess the recession is over and we are all searching for premiere brands or is Avon's strategy to offer premiere brands at a reasonable price?  Only time will tell.

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