Cosmoprof Trend #3 Keratin, They Are Definitely Here to Stay
This entry was posted on August 5, 2011.
Keratin, They Are Definitely Here to Stay
Although there has been so much hype about Keratin Treatments and the health issues Keratin companies have staked their claim and are definitely here to stay. I can’t say that there has been any dramatic advancements in the treatments but the companies have gotten larger and more of them. Most are now emphasizing the 0% Formaldehyde formulas as the better alternatives. Companies like Keratin Complex, Global Keratin, and Bionaza were all in attendance. Also there has been a much better focus on education of the stylists. When used properly Keratin Treatments are safe for the customer. As long as the stylist and salon has a proper ventilation system and uses the proper technique, Keratin treatments can be applied safely with no harm to the customer. It is great to see that companies are putting the customer first!