Redken Launches Curvaceous for Curls
This entry was posted on October 12, 2012.
Whether you have loose waves or spiral curls it is incredibly difficult to stay curly! Societal norms are a major contributor to a Curlies decision to stay curly or go straight. Another contributor? It is just really tough to have your curls do what you want them to do! Yes it is easier to just go straight. Redken is on a mission to end this cycle and allow women (and men) to go natural. After intense research and development, Redken has launched the NEW Curvaceous line of products that is specifically geared to define curls and reduce frizz by 97% for up to 3 days without that nasty crunchiness. Thanks to Redken, curly girls everywhere no longer have to fear frizz, dryness and lack of definition and can proudly let their natural curls loose.
Redken Curvaceous features a unique NEW Curl Memory Complex that nourishes, strengthens and reactivates to restore curly hair's health, enhance its natural beauty, and reduce frizz for up to 3 days straight! The complex includes sugar crystals to attract moisture to curls and waves to reactivate their natural pattern as well as Moringa oil to drench dry, dehydrated curls with refreshing boost of moisture. Combined with Redken's Interlock Protein Network (IPN) technology which acts at the tension point of "hi-stress" curls to give a boost of strength for all day manageability, and UV filters to prevent color fade and restore and maintain shine, curls have never been better cared for!
Jenny Balwin, Redken's Curl Expert told MyStylebell, "Since I've introduced my clients to Redken's NEW Curvaceous, my curly girls now happily tell me they've been able to stop blow-drying and straightening their hair and are no longer afraid to run in the rain! The simple, targeted formulas aren't overwhelming and are very effective, allowing my clients to finally embrace their curls and try new styles. The products are also easy to customize for a specific style!"
This line includes 7 products including
- Redken Curvaceous Cream Shampoo
- Redken Curvaceous Conditioner
- Redken Curvaceous Curl Dive Nourishing Mask
- Redken Curvaceous Wave Ahead Texturizing Mousse
- Redken Curvaceous Ringlet Perfecting Lotion
- Redken Curvaceous Full Swirl Cream Serum
- Redken Curvaceous Wind Up Reactivating Spray
My fav is the Redken Curvaceous Wind Up Reactivating Spray. It is easy to use, smells fantastic, and gives me those beach curls that I love. Best part is it isn't drying like other beach sprays! Learn more about Redken's Curvaceous Line at their Curl Corner!