Brands Uncovered

  • Product Review: DROK Electric Straightening Hairbrush

    Ever take a look at your hairbrush and ask yourself, "I wonder if they could make a straightening tool in the shape of a brush?" Well now there is!

    Recently we've had the opportunity to review the DROK Electric Straightening Hairbrush. This product is shaped just like a standard Oval Paddle Brush. While it is not as light as your typical hairbrush, for having a heatingIMG_7291 element in its' back, it is not very heavy. The brush features a very ergonomic design which makes for easy styling. The maximum temperature setting is 450 degrees Fahrenheit, 232 Celsius. The brush has a relatively quick heat up of about 3-5 minutes. Prior to using the brush it is essential that you comb through your hair with a regular hair brush to remove any knots. While the product is a hair brush, the bristles are not flexible like those of a regular brush. Once you've combed through your hair and the brush is heated up, you can take sections of about an inch to an inch andIMG_7289 a half, and brush through. If the brush is IMG_7287on the proper heating setting, it should only take 1 to 2 swipes to achieve straight hair. With a simple flick in the wrist, you can also create flips or angles to style your hair. Unlike flat irons, this is not a product you can create curls with. This is a great product for all ages and hair types. We tested this product on mildly wavy hair, and it was able to straighten and style the hair perfectly! Because of the high temperature settings an entire head of medium-long hair, took about 15 minutes to straighten.

    Pros: Reasonably priced, ergonomic handle, swivel cord, quick heat up, custom adjustable temperature settings, easy to use and an   overall effective styling tool.

    Cons: Temperature displays in Celsius.

  • Hair How To: Babyliss Miracurl!

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    If you haven't heard about the Babyliss Miracurl curl machine by know, it's time to check out our video about how this miracle machine works. This makes curling possible for even the most curl challenged people. This machine handles everything from heat settings, curl rotation, and time. It even beeps to let you know when your curl is cooked to perfection! We hope you love this product as much as we do!

  • 4 Step Hair Care According to GHD

    Step 1: Cleanse & Nourish

    When heat-styling, it’s essential to prepare your hair properly. From cleansing shampoos to nourishing conditioners to specific hair care treatments, you should create the perfect base for your styling creativity. The products you choose should replenish, rejuvenate and condition your hair for maximum long-term protection & health – and look for products with UV protection, so you’re safe from the sun, too.

    Step 2: Protect
    Thermal protection is necessary for all different hair types. This is also where you should try to find a product with UV protection as well as a thermal barrier ingredient which will deflect heat away from the hair’s surface, and create an invisible force field around the cuticle to prevent heat damage and moisture loss. That way, you can heat-style to your hair’s content – with your hairdryer, styling irons or any other heat source without damaging your hair. Check out our great line of GHD Thermal Protectants.

    Step 3: Style
    The third step should be a styling product that will help you achieve your styling goals. Look for products that create volume, texture and control, and especially those that are heat-activated, and created to work along with flat irons and styling irons. A heat-activated protection shield should form around the hair and re-activate whenever you brush or apply heat to the hair. That way you can style with confidence; with no limit to your creativity. GHD Obedience Cream is fabulous for smoothing that style fast and will work wonders with your GHD Flat Iron.

    Step 4: Finish
    Lastly, you should put the perfect finishing touch to heat-styled hair, whatever your hair type, style or desired result. You can add hold, go for a brilliant shine or take on a contemporary matte finish – there are great waxes and balms out there too. Just make sure you don’t go overboard. A little goes a long way with a finishing product. Especially if it adds a shine. You want shiny, not greasy.

  • Choosing the Right Flat Iron For Your Keratin Treatment!

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    We know how difficult it can be to get the results you are looking for out of a keratin treatment -- but it doesn't have to be! If you're not getting the results you want, odds are, you're not using the right tool. In keratin treatments, the flat iron and temperature are key in treatment performance.  We recommend considering 3 things when buying your next flat iron to guarantee excellent smoothing performance for daily styling and some serious seal for your keratin treatments!

    1.) Titanium Plates: Titanium is the perfect plate material for keratin treatments. Why? Because of it's stable heat conducting ability. With titanium plates, the heat gets evenly distributed across the entire plate and holds heat at an even, set temperature. This prevents "hot spots" and guarantees that you have flat ironed each section evenly with every pass.

    2.) Variable Heat Temperature: Variable heat settings are key in maintaining your hair integrity, and also the perfect way to customize your keratin treatments when using brands like Global Keratin, who provide you with instructions to follow per hair type.

    3.) Durable Outer Housing: We LOVE the Ryton material Babyliss uses for the exterior portion of their flat irons. This is EXTREMELY important for stylists or anyone who will be doing a keratin treatment, as they require you to work closely with the flat iron for a longer period of time. This housing makes the flat-iron's extremely comfortable to grip without the concern of getting burned!

    Check out our quick video on all of the reason's we recommend Babyliss Titanium Flat Irons for Keratin Treatments!

  • Hairstyling Tip of the Day: Revive Dull Color-Treated Hair in-between Salon Visits!

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    Tired of your hair color fading and becoming dull and lifeless in between salon visits? We know how frustrating this can be -- especially for our vibrant red heads and brilliant brunettes -- so we decided to share one of our absolute favorite hair tips with you that is crazy easy and super affordable. The key to keeping hair color looking vibrant and fresh, even after it has faded is to assure that you keep it shining! Adding shine to your hair will help to add extra light reflection -- making the hair appear sleeker, and more rich! How can you do this? Easy! All you have to do is invest in a nice shine serum that works for your hair type. I personally LOVE the Tibolli Desired Hair Oil for my fine hair. I recommend applying this generously (2-3 pumps rubbed together in your palms) from the mid shaft to ends BEFORE blowdrying. Now, after your dry, I recommend reapplying a drop or two to the same section in the same way to rev up the shine on your freshly dried hair. However, I recently found the Maijan Shimmer Shine Spray to be the easiest way to get all the shine you need for the second step -- this allows you to get all over shine, even in the root area, without leaving the hair appearing greasy or weighed down. Can't beat that right?! Give it a try -- we guarantee you will see a difference in the life of your hair color and will love the added shine!

  • We LOVE Dove's New Love Your Curls Campaign!

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    We are loving Dove's Love Your Curls Campaign! What an amazing cause -- encouraging women to embrace their natural curly beauty for what it is! How could we not support that!?

  • Product Review of the Day: Tibolli Volume Obsessed Shampoo & Conditioner!

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    Well it's only fair that after trying all of the other keratin lines we've been showing love to that we try out some products from our other favorite brand, too. Tibolli has been taking the keratin world by storm with their keratin treatments and product line but I think these this duo holds the Tibolli crown. Tibolli's Volume Obsessed Shampoo and Conditioner with color protection is the answer to all of our keratin prayers. Volume AND smooth straight hair? Yes, you heard me right! Here's a little more about this miracle regimen ;)

    Description & Benefits: The Tibolli Volume Obsessed Shampoo with Color Protection will give your hair a fresh cleanse while adding body and volume. The Tibolli Shampoo is enhanced with natural plant extracts that will deliver weightless natural hydration to the hair and scalp. Natural seed oils hydrate the hair, leaving it replenished and conditioned. This shampoo is free of SLS (Sodium Laurl Sulfate) and SLES (Sodium Laureth Sulfate) that will protect your color treatment.  This shampoo is also free of Sodium Chloride for preservation of the Tibolli Keratin Treatments and is safe for all other keratin treatments. There are no unnecessary petrolatum mineral oils, allowing complete nourishment of the hair.

    Feel & Scent: I love the super silky feel of the shampoo and conditioner but love that they don't leave a greasy residue in the hair. The best part about this product is the scent. Other keratin shampoo's and conditioners are lacking in the yum factor, but not these guys. Both the shampoo and conditioner have a baby-sweet powder-like scent that leave your hair smelling fresh and fabulous

    Usage: I used the Volume Obsessed Shampoo and Conditioner post-keratin treatment for about a week. I shampooed once and loved the lather. Although it wasn't super sudsy (as most other keratin shampoos are), the shampoo evenly distributed all over my head and left it clean after only one shampoo. For the conditioner, I used about a quarter sized amount and started at the ends of my hair and worked my way up. The conditioner is super silky but feels incredibly lightweight and instantly detangled my knotty hair without leaving a greasy residue after rinsing.

    Results: Well, I think Tibolli nailed it in the name. I'm OBSESSED with this shampoo and conditioner combo. This is exactly the product I have been searching for! I absolutely love getting keratin treatments done, especially in the humid summer months, but hate how flat it can make my hair look. This duo puts that worry in the past. With this shampoo I'm able to have super soft and shiny hair with tons of fullness and all over volume. This is hands down my new favorite post-keratin routine!

    Stay full and fabulous!

  • Product Review of the Day: Tibolli Moisture Addiction Hair Masque Deep Conditioner!

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    If you're looking for a weekly hair masque that's jam-packed with moisture -- this Deep Moisture Masque by Tibolli is the perfect product for you! This product is definitely going to replace my current deep conditioner and here's a few reasons why:

    Description: The Tibolli Moisture Addiction Hair Masque Deep Conditioner will give your hair a smooth and silky appearance while softening and moisturizing your hair. The Tibolli Deep Conditioning treatment is enhanced with Trioxxy, a keratin protein that will nourish and protect your hair.

    Feel: For as much moisture as this product was promising, I was surprised at how light-weight the contents were. It was about half the heaviness, or thickness, of other deep conditioners but applied just as evenly throughout my freshly clarified (and super knotty) wet hair.

    Texture: I love the texture of this product - it definitely seemed to be more water-based than oil-based like most other deep conditioners, which I LOVED because sometimes, when deep conditioning, too much oil can just lead to a hydrated but greasy head of hair.

    Usage: Tibolli recommends that if you have not experienced the Tibolli Trioxxy Hair Treatment, wash hair with Tibolli Pre-Treatment Shampoo, however, I used my usual clarifying shampoo and had no problem.

    If you have used Tibolli Trioxxy Hair Treatment, wash hair with Tibolli Volume Obsessed Color Protection shampoo.

    Results: I'm loving the results I got with this deep conditioner. Usually, I plan my deep conditioning treatments for days that I am running errands, or days I don't have to leave the house at all because of the impending weighed-down blow out. With this treatment, my hair has weightless hydration! This product is so light-weight I would recommend it as a daily conditioner for those highly-processed bleached hair clients. Loving the softness, shine, AND volume I achieved with this product.

    We hope you love this as much as we did!


  • Product Review of the Day: Keratin Perfect PerfectHydrate Deep Conditioner

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    We've been loving everything Keratin Perfect's been coming out with lately so we couldn't wait to try out their PerfectHydrate deep conditioner! It did not disappoint! This deep conditioner is definitely a must have for anyone with keratin treatments or dry and damaged hair. We broke down all of the things we loved about the product and included a little description below. We hope you love it as much as we do!

    Description: The KeratinPerfect PerfectHydrate Keratin Enhanced Deep Conditioner is perfect solution for people who are suffering from dry, damaged hair. This daily deep conditioner contains rich hydrators that will stop chronic dryness, leaving your hair feeling silky and smooth. The nano-keratin molecules go deep into the hair shaft to strengthen hair from within and repair the natural moisture barrier.

    Feel & Scent: This deep conditioner has a nice, light, and non-greasy feel but still has a nice slip making it easy to apply and disperse evenly while conditioning. A little bit of this conditioner does a long way! The scent? Amazing! It's a very fruity, unique scent that wildly reminds me of a bowl of fruity pebbles and is very fragrant at first sniff but leaves just enough scent in the hair to make your hair smell fresh and clean without being overpowering. Love, love, love it!

    Usage: I started by washing my hair with the KeratinPerfect PerfectCleanse shampoo. I used an amount equivalent to a large gum ball of the PerfectHydrate Deep Conditioner and let it sit on my head for 10 minutes without a cap. Although, this is the perfect treatment to throw a shampoo cap over while enjoying a nice relaxing bath! It rinses out cleanly and doesn't leave a greasy build up on the hair at all!

    Results: This is an awesome deep conditioner! It's definitely a perfect follow up weekly treatment for those who have keratin treatments and like to maintain that silky softness as long as you can. This would also be perfect for anyone with dry, damaged hair that just needs some extra TLC. It left my hair super shiny, soft, and manageable. I would say it even helped cut down my drying time afterwards!

    Give it a try and stay hydrated!


  • Product Review of the Day: Barbar Eco 8000 Dryer!

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    Here at StyleBell, we were just recently introduced to Barbar hair tools at the most recent hair show we went to. So, naturally, we had to try it out! After trying it out, I cannot believe we didn't hear about this awesome brand sooner! They have a bunch of high quality salon tools to offer and I can definitely see this brand blowing up! We got a sample of the Barbar Eco 8000 dryer and it's definitely one of a kind! Here's a little more about the dryer and what we thought!

    Description: Here's a super informative description of this unique dryer from Barbar, "Standard blowdryers are equipped with coil heating elements. Coil heat emits over 200 mG (milligauss) of EMF, a measure of radiation that's equivalent to that of a microwave. By contrast, the Barbar Eco 8000 Eco-Friendly Blow Dryer emits a mere 4.1 mG. It also saves 40% more electricity that a standard dryer. But make no mistake: the Eco 8000 is very powerful, producing heat and power that will cut dry time in half, achieving the results you expect from a professional dryer."

    Feel & Features: This is dryer looks incredibly futuristic, including two green lights that stay lit while drying and turn off while the cool shot button is pushed, letting you know that you are actually hitting the button which is awesome for those of us who sometimes push the cool shut button by accident while holding up high on the dryer handle. It features a 1000 watt motor (eco-friendly) and a ceramic heating element to help heat the dryer up quickly and evenly and utilizing electricity more efficiently while not requiring as much wattage -- which is super unique and such a fabulous feature. Especially considering the amount of power you get from this dryer in comparison to other 1000 watt dryers. I loved the weight of the dryer. It was just heavy enough to know that it was in your hand but not too heavy to make you feel like you're lugging dead weight.

    Results: This is an awesome dryer! Definitely a must-have for at-home stylists or those who just want an reliable salon quality blow dryer. The dry time was absolutely cut in half and the cool shot button shot the chilled air out in less than a second, where other dryers can take a few seconds to start spitting out cool air, making it that much quicker and easier to set a gorgeous round brush blow-dry! The only thing I would change about this dryer is adding just a tiny bit more cord, the cord is a bit short making it a little restricting depending on your salon station set-up, but it's perfect for salon quality blow outs at home!

    Blown away by this revolutionary dryer,


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