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Elchim Italian products are characterized by the unmistakable quality and style than can only come from European design. Elchim has been providing salon professionals around the world with products of the highest 1942. As an international leader in salon appliances, Elchim creates the perfect balance between power, performance and working time. Elchim's high pressure technology provides higher air pressure which allows you to reduce operating time without damaging the hair with excessive heat. Allure Magazine has selected Elchim Hair dryers to receive the Best of Beauty Editors Choice Award. Elchim proudly accepted the honor of receiving the highly coveted award for being the "best hairdryer on the market." Through consistent innovation, Elchim continues to meet the demands of stylists and consumers around the world. Celebrating over 58 years of experience, Elchim hair dryers are designed to be long-lasting, easy to handle, powerful, and well balanced for comfortable use without fatigue. Each motor is specifically designed and crafted by Elchim to guarantee exceptional performance. Made in Italy, the sleek European design and engineering craftsmanship of every Elchim Hair dryer has earned major national and international recognition and countless awards. Noted in the industry for their light weight, durability and multiple temperature and speed functions, Elchim has been informally referred to as the Ferrari of Hair dryers.