Flat Irons: The Truth About Tourmaline
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Tourmaline Schourmaline – Is it Really Better? Yes.
Want to learn more about the benefits of Tourmaline? Discover The Truth About Tourmaline.
Flat Iron, Styling Iron, Hair Straightener
No matter what you call it, a professional Tourmaline flat iron has become one of the best-selling heat styling appliances on the beauty market today, and a must-have for salons, stylists, and hair divas everywhere. Originally manufactured for licensed hair professionals, and distributed only to exclusive beauty salons and boutiques, a flat iron was once considered a professional tool coveted by the everyday consumer. Over time this increased consumer interest has led to widespread mass-market distribution and a very competitive marketplace, with an emphasis on innovation and breakthrough technology.
Flat Irons Get Hyped
Almost overnight top professional flat iron (and hot air brush, curling iron and hair dryer) brands such as FHI, HaiElite and BaByliss cropped up promising to deliver silky smooth, celebrity hairstyles in seconds, because of one semi-precious gemstone, Tourmaline. Supposedly well known in the beauty industry for its ability to generate negative ions, and with so much buzz surrounding Tourmaline technology, as a Beauty Editor, and flat iron lover, I decided to get the real scoop on this gentle gemstone.
A Flat Iron Lesson
Advanced technology has enabled today’s woman to create every imaginable look from sexy smooth to silky curls with a flat iron. The enormous popularity of flat irons now leaves professional hairdressers with an ever growing selection of irons from which to choose. The various choices however, seem to bring an increasingly more expensive selection of flat irons. But why are they so expensive, and more importantly, is it worth spending upwards of $100 on a flat iron?
Silky Smooth, Somewhat Expensive
Tourmaline flat irons are definitely set at higher price points. The flat iron choices on the market have prices that range from the inexpensive gold-tone aluminum plate models, that sell for under $20 to the more expensive Tourmaline models that will set you back at least a $100, and usually more. Anyone considering purchasing a flat iron probably assumes this vast price differential results in a significant difference in both quality and performance of these flat irons. But should they?
Tourmaline Tech Talk
Tourmaline, a mineral prized as a beautiful, semi-precious gemstone, has become the focus of studies at universities and research centers worldwide. The reason for the interest is that Tourmaline is a natural source of negative ions and the only mineral to show permanent electricity. It is also known to have many beneficial properties such as relieving stress, and improving the body’s immune system functions. Great you may be wondering but what does this have to do with the cost of my flat iron, and how is any of this helping me straighten my hair? Shown: FHI Technique Pink 1" Hair Straightener.
Tourmaline Flat Irons
When millions of tiny particles of Tourmaline are added to the plate surface of a flat iron the benefits to the hair are astounding. Tourmaline generates negative ions that enhance the texture of the hair and also produces far-infrared heat that effectively dries the hair from the inside out. This makes the excessive heat generated by the iron far less damaging to the hair. OK, a positive result is that my hair is exposed to less damage with Tourmaline. I can relate.
Aluminum Plates Can Be Damaging
Many flat irons have aluminum plates, but they are technologically less advanced, produce less effective results, and are therefore less expensive - unless they also contain Ceramic Technology - this is non-damaging also. Tourmaline plates are preferred by professionals because the surface is much smoother and eliminates tugging and pulling on hair strands, resulting in a highly polished look in less time. Obviously if a professional stylist won’t use a flat iron with aluminum plates on my hair because they consider it damaging, then neither will I. Point well taken.
Tourmaline Is Quicker
Another drawback of flat irons with aluminum plates is that a hairdresser must often go over one section several times to smooth the hair strands, increasing the styling time for each client. Irons with Tourmaline plates allow you to get a smooth look much faster, allowing you to move on to your next appointment and generate more revenue in less time. Better results in less time? A professional stylists dream, and mine, all within reach thanks to Tourmaline.
The Pros Know
Professional hairdressers know the foundation of every hairstyle (after a great haircut) is the tool a client uses at home to prolong the salon look. A Tourmaline flat iron is great for everyone who wants to maintain his or her salon style at home. Most clients trust their stylist, and will try to reproduce a salon look at home if they have the right tools. Of course any good stylist knows that a happy client will return, and more importantly, will be gladly recommended to others.
Less heat exposure, less styling time, better results, and the pick of the professionals? The choice is clear, a flat iron with Tourmaline plates might cost a little extra, but the minutes saved in styling time, the reduction of heat exposure, and smooth results more than make up for it.
For more product information, visit our Tourmaline Flat Iron section to get the scoop on these smoothing gemstone jewels.
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